About Tulip | Alumni | University of Guelph

About Tulip

About Tulip

Tulip is the global leader in mobile retail technology solutions. Partnered with Apple and Salesforce, Tulip’s mission is to harness the power of the world’s most advanced technology to deliver simple-to-use mobile applications that enable all aspects of the retail experience from Clienteling and Assisted Selling to Point of Sale. Only Tulip enables the omnichannel experience via a scalable and extensible technology platform designed around the retail associate. Tulip was founded in 2013 by Ali Asaria and a team of mobile commerce experts with the vision to reinvent retail and shape the future in-store shopping experience. Today, Tulip powers the in-store experience for our clients and partners around the globe.


Tulip has been a long-time supporter of the University; from their highly sought-after co-op program, to recruit and hire many SOCS alumni into full-time roles. Tulip is also responsible for the creation and completely funds, on an annual basis, the Ian Pavlinic Memorial Award for Innovation Co-op Student of the Year in Computing. A scholarship in memory of an alumni who recently passed away but was an employee at the company.



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Alumni Affairs and Development builds lifelong relationships with alumni, parents, staff, faculty and friends of the University of Guelph. We raise funds to support the University and advance its mission to improve life.

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