Jeff received a Bachelor of Commerce Degree in Hotel and Food Administration from the University of Guelph in 1989. Jeff also holds the Certified Management Consultant and International Society of Hospitality Consultants designations. Jeff is the Principal and Managing Partner of fsSTRATEGY Inc., a niche consulting firm providing business strategy support to the hospitality industry, with special emphasis on food service. Jeff has provided consulting services in North America, Africa, Asia, the Caribbean and Europe. Jeff is a frequent speaker at food service industry events, has published many articles and is often quoted as a food service industry expert.